Archive for the “Density Design Lab” Category

Hospital System | Labirintignoti

Tuesday, March 4th, 2008


Hospital System | Labirintignoti
, originally uploaded by densitydesign.

Following a change of philosophy, due to the recent studies’ results, the hospital system does not consider the user any more as a generic and standardized customer, but it takes conscience of the psychological factors able to condition and affect positively not only on the times, but also the recovery itself. The patient is not deprived any more of his characteristics, identity and culture, and it is considered paying attention to his necessities, given both by the subjective characteristics of the individual, and by the illness itself. From here it is born the project of improvement of ambient atmosphere, which sees in Regione Lombardia the subject promoter of the initiative; to this, a communication and an action are partnership taken turned to awaken the audience and look for some companies by one: Labirintignoti, or rather a space prepared in his turn communicated by promocard, shows and posters 3d.

Hospital System | Hi!sotopia

Monday, March 3rd, 2008


Hospital System | Hi!sotopia
, originally uploaded by densitydesign.

A Hospital System constitutes a very complex system where there are intese flows of information, materials and, specially, people. In the designed map, it’s possible to see all the flows and procedural processes beloging to a standard italian hospital.
Doing a map’s scrutiny to find its critical points, it was clear to see that hospitals have an usual “company” structure and view about their patients. Patients are often considered as clients instead of patients, their different characteristics, knowledge about the system and cultural backgrounds are generally ignored.
The primary concept of this project is considering these differences. The first reflections generated by this approach are “How can the user know about all these processes to get his cure? And if he is a foreign? How can he express himself in this system?”

Hospital System | H.Story

Monday, March 3rd, 2008


Hospital System | H.Story
, originally uploaded by densitydesign.

A narrative based medicine project
H.story is a project that wants to promove the diffusion of the Narrative Based Medicine in the Italian hospitals. So the patients can express themselves, and this will help them to live a better time in hospital.
The goal is to produce and provide informative material on the Narrative Medicine, to awaken patients and people outside the hospital through events and informative campaigns. Furthermore the H.story diaries will be given in the hospitals: diaries in which the patients will be able to read stories and experiences written by patients, but there will be white pages to be written by you! It Will be you that -through your narration- will complete the diary. The narration of the illness will support your sensitiveness and furthermore sharing it with other people, will make it a very important resource!

Fashion System | Look at MI

Monday, March 3rd, 2008


Fashion System | Look at MI
, originally uploaded by densitydesign.

The project aims at building a new brand image for Milano Moda, Milano fashion week. In order to reach this goal, we have planned some intermediate, micro steps that could lead us to Camera Nazionale della Moda Italiana (the organization that takes care of Milano Moda image) .
1. First of all we need to contact Triennale Museum, a Milan-based gallery where several cultural events take place.
2. With the help of Triennale we can ask the fashion designers to take part in the project.

They are requested to decorate black and white photos of Milan that will be shown during an exhibition at Triennale Museum. They also have to write their point of view on Milano and its fashion week.

Fashion System | Nodo

Monday, March 3rd, 2008


Fashion System | Nodo
, originally uploaded by densitydesign.

The project aims to give new spaces for young people intresting in fashion. We have underlined a few points in order to reach this goal.
1. Rent at low cost a place where to work.
2. Speak about fashion and share knowledge.
3. Show ideas and project.

Fashion System | My Fashion

Saturday, March 1st, 2008


Fashion System | My Fashion
, originally uploaded by densitydesign.

1 Fashion in the world
Fashion is illustrated from a worldwide point of view in its main four categories: design (fashion schools), production (import and export of textile and apparel), advertising (press and fashion shows) and retailing (high street and low cost).

2 Hidden Treasures in the System

A further analysis describes how the high street fashion brands operate. A stylist is responsible for the design that is then manufactured. The outcome penetrates the apparel market via fashion press, shows and finally retailing and -commerce.
There are some underemployed figures in this system. On one side there is redundancy of designers that therefore lack a good income and visibility. On the other hand there are underemployed tailors, a profession in extinction due to the hegemony of brand’s marketing and high labour costs. The third figure is represented by the consumers. American surveys indicates that many apparel buyers are not satisfied with the style and the fit currently available. These consumers would buy custom made garments but they can’t afford them. These three adrift figures could gain profits if connected through one platform.

3 MyFashion

Media Sytem | Millipix

Friday, February 29th, 2008

 


Media Sytem | Millipix
, originally uploaded by densitydesign.

Mpix represents some Designers involved by Telecom Media, active for pilot of a free digital press linked to the spread of two sustainable technologies of next development, Wimax and e-ink (electronic paper). This project consists therefore in two consecutive phases that employ various resources mobilizing mediatic interest through a teaser action directed at raising awareness public opinion and the development of visual identity of the new product: Millipix.

Media System | Silenziostampa!

Friday, February 29th, 2008


Media System | Silenziostampa!
, originally uploaded by densitydesign.

“Silenziostampa” è un progetto d’informazione d’alto livello qualitativo, il cui obiettivo è il superamento dell’agenda setting temporale. Monitorando le notizie si punta ad offrire un’informazione continua e costante dei fatti, a differenza dei media tradizionali, che tendono ad abbandonare le notizie e a seguirne solo i colpi di scena.
Fulcro del progetto è un portale web, in cui sono pubblicati gli articoli organizzati per temi. Gli articoli sono in parte prodotti ad hoc da giornalisti ed esperti professionisti chiamati a collaborare con “silenziostampa”, in parte rinvenuti su altre testate provenienti da tutti i Paesi. Gli utenti sono invitati a collaborare al reperimento segnalando articoli interessanti alla redazione, che si preoccupa di verificarne il potenziale contenuto informativo e quindi di pubblicarli.

Media System | Kilibri

Friday, February 29th, 2008


Media System | Kilibri
, originally uploaded by densitydesign.

Lunga vita alla lettura!
All’interno del sistema dei media italiano, abbiamo analizzato e approfondito le caratteristiche e le problematiche del sistema editoriale e in particolare quello librario.Le case editrici posseggono varie collane editoriali specializzate in differenti tematiche, ma tutte sono accomunate dallo stesso problema dei fondi di magazzino invenduti.
Kilibri è un nuovo editore che riunisce sotto di sé tutte le maggiori case editrici e si propone di ‘salvare i libri condannati al macero’ dandogli una seconda chance con la vendita dei libri a peso. Inoltre vuole affiancare alla vendita dei fondi di magazzino anche quella dei libri usati portati sul punto vendita dagli stessi utenti, in modo tale da rafforzare la loro partecipazione attiva all’iniziativa.
La filosofia di Kilibri si basa sui concetti di riciclo e recupero delle risorse librarie inutilizzate, portando anche l’attenzione sui temi dell’ecologia e del rispetto per l’ambiente. Perché anche riciclare la carta ha un costo, non solo a livello economico, ma anche per l’ambiente. Senza pensare alle tonnellate di pagine da leggere che finiscono ogni anno al macero.

Cinematographic System | Another point of view

Wednesday, February 27th, 2008


Cinematographic System | Another point of view
, originally uploaded by densitydesign.

The cinema system tends increasingly to promote only the movie event.
For some titles media coverage is even exaggerated, and often entirely uncritical, while a number of other movies deserving culturally, artistically interesting, socially challenging, often, are totally ignored and then remain unknown to the general public. The research carried out between 2000 and 2007 on movies financed by the State, certifying that more than 40 movies are not available on DVD and are therefore devoid of vision. We want to create an event travelling in a university that can promote these movies, with also an alternative distribution.
The spread of these movies lead to the possibility of being able to carry out further investigation on the approval of the this movies and on expectations that generate among young people, can make it possible to eliminate the elements of obstacle in promoting and the development of the positive elements. We are a member of an association for the cinema, FAC (National Committee for the promotion of movie art and culture), which is calling for the promotion of movie culture. We promote exhibitions of unknown movies or little quality views, care publications of Italian movies authors and reporting periodically quality movies among those in circulation.
Our action is a promotional event that will visit the major universities of Italy with an itinerant truck. The truck will be set up like a small movie theater and allow students to be able to see movies without distribution on dvd. The students can also buy these movies with dvd on demand, and they can also help the diffusion of these movies. The name of our project is “Another point of view”, and intends to emphasize the purpose of the initiative, promote the financed movies without distribution on dvd to be revised under another point of view. It also provides a new window for these movies that deserve to be widely used and have another chance to be understood and appreciated by the public. Our sponsor are MIBAC (Ministry of Heritage and Cultural Activities) that provides funding for groups or entities that organize events to promote movie-making activities in Italy (pursuant to Article 19 of Legislative Decree 22 January 2004, n. 28), also inside and outside the truck, LCD screens will be used in thanks to HANNSPREE a new tecnology brand.
There are two ways to collect data among students: interviews conducted by some people outside the truck, and a questionnaire placed on the back of the ticket, to mail in a box after seeing the movie.
The questions investigate the degree of knowledge of the films, directors and actors; expectations and tastes of the audience, on topics and the possibility of the dvd purchase.
The event will cross twenty Italian universities, one for each region, during the entire academic year from October to July.
The quality films financed by the state involved in the event are 20, selected according to different movies.
Everyday (from Monday to Friday) the are four projection 10-13-15-18 with 4 different films from 10.00 AM to 20.00 PM.
On the outside of the track will be mounted a large LCD screen that will send a blob of films offered throughout the day, to attract the students and book shows.­
We expect that students can help the diffusion of this type of cinema and raise awareness to our initiative.